Brand Color Accessibility Checker
Audit your brand color palette against WCAG contrast standards. Input your brand colors and instantly see which combinations pass WCAG AA on common backgrounds. Export a compliance report for your design documentation.
Your Brand Colors
Some combinations fail WCAG AA
| Brand Color | White #FFFFFF | Black #000000 | Light Gray #F1F5F9 | Dark Gray #1E293B | Warm White #FAFAF5 | Navy #0F172A |
|---|---|---|---|---|---|---|
#2563EB | Aa 5.2:1AA ✓ | Aa 4.1:1AA ✗ | Aa 4.7:1AA ✓ | Aa 2.8:1AA ✗ | Aa 4.9:1AA ✓ | Aa 3.5:1AA ✗ |
#DC2626 | Aa 4.8:1AA ✓ | Aa 4.3:1AA ✗ | Aa 4.4:1AA ✗ | Aa 3.0:1AA ✗ | Aa 4.6:1AA ✓ | Aa 3.7:1AA ✗ |
#16A34A | Aa 3.3:1AA ✗ | Aa 6.4:1AA ✓ | Aa 3.0:1AA ✗ | Aa 4.4:1AA ✗ | Aa 3.1:1AA ✗ | Aa 5.4:1AA ✓ |
Frequently Asked Questions
How do I check if my brand colors are accessible?
Add your brand's primary, secondary, and accent colors using the color picker above. Our tool automatically tests each color against 6 common backgrounds (white, black, light gray, dark gray, warm white, and navy) and shows WCAG AA pass/fail results. Export the full report as CSV for your design documentation.
Why do brand colors often fail accessibility checks?
Brand colors are chosen for emotional impact and recognition, not readability. Medium-tone corporate blues, warm oranges, and soft greens — the most popular brand color families — often lack sufficient contrast against white backgrounds. The solution isn't to abandon your brand colors, but to define accessible variants (slightly darker or lighter) for text and UI use.
Should I change my brand colors to pass WCAG?
Not necessarily. Most brands maintain their core palette for logos and decorative use, then create an 'accessible palette' — slightly adjusted versions of the same colors optimized for text readability. For example, your brand blue for logos might be #4A90D9, but your accessible text-on-white variant could be #1A56A0. Our tool helps you find these accessible alternatives.